Role: Head of Experience Design, Great Machine

Idea:
Build an app that takes an extensive library of beer knowledge and translates that into into “snack-able” components that are easy to digest with a game-like experience that reinforces knowledge and encourages active and frequent participation.

Challenge:
- There is/was so much information to be be considered in this process in terms of the learning component.
- Defining the game mechanics and testing their effectiveness in a tight timeline was another component of the process that was defined heavily in one of the sprints.